There is a lot of rank-tracking software on the market. However, there are just as many that really do not deliver the services they promise. This is why it is important to do some research before purchasing any software. The best software will give you an insight into how your website is performing with key search terms and it should also show you where you are in the search engine hierarchy at the moment. Here are three things you should look for when you are shopping for the Zutrix rank tracking software.

 

. Instant and reliable ranking reports - The software needs to track keywords very quickly and easily. It also needs to show you how your competitors are doing with those same keywords and what the current rankings are so you can make adjustments to your marketing strategy in order to be just as successful.  You can click here for more details about this software.

 

. Easy to understand organic traffic reports - A good rank tracking tool will allow you to get information on how effective your pay per click campaigns are. It will also show you how your competitors are doing with their organic traffic efforts and what keywords they are getting the most hits with. This should all be included in your organic traffic reports and rankings.

 

. Easy to use interface - It is very important that you can understand how the software works and that you can use it with minimal training time. The best rank tracking software will have easy to follow interfaces. It should provide you with search engine reports that are both in XML format and HTML format. This makes it easier to understand how organic search results are being compiled into keyword rankings.

 

. Customizable campaigns - You want a program that allows you to create custom campaigns and track keywords in them. Good rank tracking tools will allow you to drill down into a specific keyword or a group of keywords for your specific business model. This should give you a good insight into which keywords or keyword groups are performing best for you.

 

. Easy to use date tracking - You want to make sure that the rank tracking software you choose reports on search engine results and other relevant dates. The best software will allow you to track keywords throughout the month and even the year and provide you with useful data such as daily and monthly searches, as well as provide you with an easy to read graphic of how the data has been compiled and displayed.  You can read the following article to get more informed about the topic: https://www.huffpost.com/entry/11-hot-seo-tools-every-pu_b_5526597.